4E’s for swyping tomorrow up.
What a fabulous journey, has it been, from flyers to newspapers to billboards to movie theatres to television screens and ultimately to our hands. From vague and bland dialogues to catchy and attractive videos. The journey of advertisements has been flamboyant. Nevertheless, the journey was not alone, the bumpy road of advertisements by capturing our minds and eyes was with the help of its closest aide, technology. Ha!
What would have been life without technology?
A life without technology is not even a choice for humans now, and hence is advertisements without technology. A perfect advertisement is thus the exemplary amalgamation of the creative you and the technological you. Yes, thus apart from having creative and analytical minds, marketers have to always be up-to-date with the constantly changing technological landscape.
If you run a business, you have a hard nut to crack.
Your brand should capture the hearts let alone capture their eyes. Getting across to today’s consumers is a complex process that requires adjusting your efforts to emerging trends. And the most paramount point about today’s market is that we must impress not just millennials or Gen Z but also the consumer of tomorrow, the Generation Alpha. Generation Alpha marketing is already happening and how Generation Alpha will evolve is something only time will tell. But the ultimate fact is that,
Advertisement and technology wait for no men.
People don’t buy products anymore. They buy experiences and emotions instead. You should change thinking “what should I sell” or “how should I sell” to “WHY should I sell it?” Emotional branding is what makes a business stand out and for that, we need the
4Es: Engagement, Experience, Exclusivity, and Emotion.
Consumers these days expect brands to respond to their emotional needs, contribute to local and international communities, stand for a cause and support great ideas, not just in the case of advertisements but also for technology, consumers expect it to be friendly, and to relate them on a deeper, emotional level, but also ensure that every step of consumer experience is alike unique, including the most important part of it – the product.
With data growing faster than ever before, the future of technology is even more interesting than what is happening now, and this interest is what creates the future humongous.