Branding Designer

A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and strike a chord with the public.

With more businesses than ever before competing for custom, branding remains the most important and vital way they can distinguish themselves from the pack. An effective brand message can spell the difference between a flash in the pan and a legacy name and it’s the brand designers that shape this message through various means.

What We Are Expecting?

A brand designer’s creativity really comes into play during the design stages or ‘sprints’ of client projects. This all falls under the direction of a senior designer. During this process, branding designers must collaborate with planners, accounts, and project managers.

While they also work with third-party suppliers such as copywriters, photographers, illustrators, and animators, branding designers are responsible for owning, shaping, developing, and delivering work. 

Skills & Personal Qualities:

  • Understand and solve design-orientated problems.

  • Clearly visualize and understand target audiences and create materials that will appeal to them.

  • Translate creative thinking into imagery and copy that retains and clearly expresses the initial ideas.

  • Keep creative elements under control in order to deliver them on brief, on time, and on budget, often to tight deadlines.

  • Work comfortably both as part of a team and individually.

  • Brief and collaborate with a wide variety of individuals, inside and outside of your own organization, including professionals, clients, and staff.

  • Analytically assess marketing strategies and determine how effective they are.

  • Possess adequate design skills to create logos and other visual marketing materials.

Interests:

  • Art and design

  • The creative industries

  • The latest trends in branding and design

  • Commerce

  • Advertising

What is the work like?

  • Contributing to the brand strategies developed for client projects including ideas that demonstrate insight and innovation; solutions that engage audiences; and expressions of thinking in words or images.

  • Understanding the business case and/or client brief through research into the client and subject; understanding the client’s objectives and having an overview of the commercial content.

  • Implementing the creative execution during the design stages of client projects, under the direction of a Creative Director or Design Director.

  • Collaborating with other communities including planners, account and project managers, artists, and third-party suppliers such as copywriters, photographers, illustrators, and animators to make all projects a creative and commercial success.

  • Briefing and overseeing production while paying excellent attention to detail and to the client’s brand guidelines.

  • Being capable of taking responsibility for owning, shaping, developing, and delivering creative projects.

  • Contributing to successful new business and farming efforts, as well as pitches.

Your missions are:

  • Boundless creativity and endless curiosity.

  • The desire for a career that allows you to devise unique ideas and work hard to bring them to life.

  • The passion and determination to turn ideas and visualizations into finished products.

  • A natural talent for creative thinking.

Your preferred superpowers are:

  • Design or redesign an identity for a product, service, or organization.

  • Create visual identities (logos, colors, fonts), print media, out-of-home media, packaging, online campaigns, websites, applications, and much more.

  • Developing ideas and strategies that show insight and innovation.

  • Researching clients and their commercial environment, objectives, and the subjects at hand.

  • Contributing to pitches, new business, and farming efforts.

  • Good Communication Skills.

Oh, yes we don’t care about your years of experience or educational qualifications. If you think the above position is for you and if you have the ability to qualify for our screening process, then the job is all yours!